Exploration & Optimizing of Internal Supply Chain Management for Manufacturing Industry: using SAP-LAP

Supply chain management has become probably the most talked about factor in modern business. Prices, delivery, quality of products variety and innovation and services are the established aspects on which rivalry among the enterprises is being raised time by time and to confront the competition integrated supply chain is much needed tool. The purpose of this paper is to present the rapport between firm integration and supply chain orientation and supporting technology as moderating that relationship. The objectives of this paper are to explore the element of Internal Supply Chain management in Manufacturing Industry, to go through the effects of Supply Chain drivers on synchronization of inter departmental activity, to build up the framework to establish the relationship between Supply Chain Integration & business performance and to assign the relationship among the drivers in SAP-LAP perspective using self interaction & cross interaction matrix. To get a start towards this paper work, a questionnaire was prepared by visiting XYZ manufacturing industry & interacting with its employees. The data obtained by interaction were explored on SAP-LAP which stands for Situation Actor Process & Learning Action Performance. This paper addresses integration issues in supply chain, and tries to investigate how different aspects of integration are linked with some product features. Integration in this study is interpreted as "internal", "upstream" (supply), and "downstream" (demand). The research leads company to proper handling and thorough knowledge of SCM implementation. Since the company chosen for this research work is in learning stage, this paper allows the relevant, correct and timely information.